Sassan Danesh

Sassan Danesh is a Managing Partner at Etrading Software, a London-based technology services company with a mission to assist the capital markets community in the design and implementation of trading solutions within electronic markets. Prior to co-founding Etrading Software in 2004, Sassan worked at JP Morgan’s fixed income division, designing and implementing sales and trading technology solutions. 

Sassan’s focus and mission is to facilitate change across the industry, by enabling collaboration amongst different stakeholders, primarily working with broker-dealers but also with execution venues, large asset managers and quant-based hedge funds. 

More recently, Sassan has been involved in bringing greater transparency and efficiency into the fixed income OTC markets by facilitating collaboration between the broker-dealer community and execution venues to define industry best practices using the FIX Protocol for trading OTC bonds and derivatives.